Find your way

design is the differentiator


design for everything

Products  |  Services  |  Systems  |  Experiences

Business Development  |  Strategy  |  Research


design for success

Insight  |  Innovation  |  Iteration


design delivers results


happy people

engagement, conversion, retention, satisfaction

better products and services

experiences that exceed expectations and bring joy

fluid communication

clear, memorable, creating connection and shared understanding


competitive advantage

market edge and greater stock performance for design-driven companies

optimal process/business

relevance, growth, innovation, competitiveness, efficiency, profit, organizational learning, adaptability, sustainability


mitenkai + method



inter-disciplinary experts - multiple skills for unified design

We are a scalable design collective of experienced specialists with broad areas of expertise who appreciate the importance of different perspectives, inclusive collaboration and co-creation


design thinking + system thinking

Our method is user-centered, data-driven, evolutionary


design is a process of




We work with you to get insight, radically innovate and (most importantly) iterate. A design-driven process is discovering what to do and how to do it well. We have the expertise you need, when you need it, to give your venture the best chance of success.

Whoever you are, wherever you are, whatever the challenge, we'll help you find the way.